Michael Pritchard began his career on both the comedy stage and as a juvenile counselor in San Francisco’s Youth Guidance Center. He also served as a medic in the Vietnam War.
In 1980, he won first place in the San Francisco International Stand Up Comedy Competition, as well as winning the prestigious California Probation Officer of the Year.
Michael rejected offers from Hollywood to focus on using his comic talents for inspiring youth and adults. Drawing from his counseling background, he began teaching communication skills, anger management, diversity, conflict resolution, and overcoming burnout and stress.
Forming Heartland Media, he continued with “Red Ribbon Week” and “PeaceTalks” teaching students to make positive choices. “SOS: Saving Our Schools from Hate and Violence,” featured in both Time magazine and on CNN, was filmed after the tragic Columbine disaster. His series “Lifesteps” builds social and emotional intelligence in youth and has already received the Parents Choice Award.
For his work in promoting non-violence with youth, Michael was awarded an Honorary Doctorate in Humane Letters from Hartwick University. He also won the, 2001 Lewis Hine’s Award for Service to Children and Youth Certificate of Appreciation, and the 2002 Marin Community Foundation's Beryl Buck Fund Award for achievement in Promoting Nonviolence.
As an extension of Heartland Media, he established Heartland Media Foundation building character and emotional intelligence, violence prevention, and inciting motivation and leadership in both youth and adults to improve schools and communities.